Hera Brewery – New Investment Opportunity


•Hera Holding is looking for investment partner to launch its new brewery in Mongolia;
•The construction of the factory is a turnkey project by German equipment supplier;
•German brewery and Hite will provide brewmasters;
•Total project cost is MNT27billion; (1 EUR = 1,712.08 MNT)
•Hera holding will invest MNT1billion cash, land valued at MNT2billion, and Hera Foods valued at MNT5.4billion (2009);
•Thus, we assume that the project needs approximately MNT4billion equity investment, in return, investor will own approximately 30% of the company;
•According to our model, the NPV of the project is MNT13billion, with 30% IRR.


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Lars Johan Myrtroen, has 40 years experience in international financing and runs his operations from London, England. He established M-broking in the early 80′s and running Stavanger Bank in the Eastern part of Norway. Euro Export Invest AS was established in Oslo in 1998 owning four IT and security companies, with KSD as the leading company holding offices throughout Europe and he has been participating in several start-ups in the US, Philippines, Norway and the UK, among others British Armouring Manufacturing Inc, and Birdstep Technology ASA (Public, Norway). Also major investor in “Norges Energi AS“. He has experience from the bio-metric industry, serving as chairman of BioPrint AS, Norway, and adviser to and Director in GenKey Inc, San Francisco. Acting today as Executive Chairman in EC Capital Management Ltd, trading as Economic Consultants. He enjoys golf and started Grenland Golf Club in Skien Norway in 1980 and served as a Board Member in the Norwegian Golf Association for 4 years.

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